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(Correspondingly, the men seem to have fudged a little—many listed their height as at least one inch above the average.).
The paper, Appleberg says, was fashioned after an English singles magazine.
In each biweekly paper, Appleberg wrote a column called “When was the last time,” which asked readers to think back to when they last picked apples, or didn’t wear a watch, or visited a lighthouse.
The paper never made quite enough money, despite Appleberg’s best efforts.
Despite proposals from nine separate men, she says, she never married or had children, and has no regrets about a life spent traveling, collecting vintage clothing, and dabbling in real estate.
(Though she does regret passing on an additional apartment in her building when it was listed at 5,000—it’s now worth 0,000.) One of her books, Although she says she hasn’t had a date in a while, many of her recent beaux have been much younger. She has no intention of slowing down, but she finds the idea of online dating “terrifying” and unromantic.
(That spirit of optimism and belief in serendipity similarly suffuses online dating.
Thinking back on it today, she laughs, “I wonder how much they were paying me for that.” All this she did alone in an office building on 3rd Avenue and East 55th Street. By the 1970s, couples were meeting at singles bars or discos—or by putting personal ads in physical, printed papers.
was the first, and largest, “singles newspaper” in the city, and promised “real ads… real responses…” from “100’s of eligible singles.” A fresh romantic life could be yours for just 75 cents a copy.
Across the country, comparable publications sprung up like mushrooms, eager to capitalize on a wave of singles and divorcees looking for love in a time of increased sexual openness.
Throughout those years, and for most of her life, Appleberg has been a prolific dater.
Though she is agnostic about how she found those dates, she never placed an ad in the paper.